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UTM Link Builder

Build a campaign tracking URL with correctly encoded UTM parameters. Everything happens in your browser — nothing is sent to us.

klyro / tools / utm-builder

FreeNo signupIn your browser

The page you want people to land on. Existing query parameters are kept.

Where the traffic comes from — google, newsletter, linkedin.

The type of link — cpc, email, social, referral.

The campaign this link belongs to.

Optional. Paid keyword for this link.

Optional. Distinguishes two links in the same campaign.

Generated URL

Enter a destination URL to generate a campaign link.

KLYRO ProPro

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About UTM parameters. Analytics tools read utm_source, utm_medium and utm_campaign to group traffic by campaign. Keep values lowercase and consistent — Email and email are counted as two different sources.